the_disease <- "Measles"
dat <- us_contagious_diseases %>%
  filter(!state%in%c("Hawaii","Alaska") & disease == the_disease) %>%
  mutate(rate = count / population * 10000 * 52 / weeks_reporting) %>%
  mutate(state = reorder(state, rate)) 

dat %>% ggplot(aes(year, state, fill = rate)) +
  geom_tile(color = "grey50") +
  scale_x_continuous(expand=c(0,0)) +
  scale_fill_gradientn(colors = brewer.pal(9, "Reds"), trans = "sqrt") +
  geom_vline(xintercept=1963, col = "blue") +
  theme_minimal() +  
  theme(panel.grid = element_blank(), 
        legend.position="bottom", 
        text = element_text(size = 8)) +
  ggtitle(the_disease) + 
  ylab("") + xlab("")